News

CAPE COD, Mass. - Eident Sports Marketing, a full-service agency located in Providence, R.I., has signed on as the official sports marketing company for the Eastern College Athlete Conference. The announcement was made recently by ECAC Commissioner Rudy Keeling.

"The ECAC is excited to have Eident as a new partner. They bring the type of work ethic and market recognition that the ECAC seeks," said Keeling. "We feel that moving from a single person in-house to a full-service firm will enhance our marketing and sponsorship efforts and place us among the elite conferences in Eastern collegiate athletics."

The ECAC is the largest collegiate athletic conference in America with more than 320 colleges and universities from Maine to North Carolina. The ECAC executes more than 100 championships in 37 sports across Division I, II and III. The conference marks its 70th anniversary this year.

Eident will market the conference's numerous championships and develop some major sporting events for the ECAC in 2009.

"In addition to being the largest collegiate athletic conference in the country, the ECAC has a rich history and tradition and is one of the premier conferences in the nation," said John Mathews, president, Eident Sports Marketing. "We are excited about the chance to work with the ECAC's new administration and showcase all the ECAC has to offer. The partnership also affords us the opportunity to extend Eident's footprint beyond New England."

About the ECAC^®
The ECAC is the nation's largest athletic and the only multi-divisional conference in the country with 321 Divisions I, II, and III colleges and universities.  The ECAC stretches from Maine to North Carolina and westerly to Illinois. Established in 1938, the ECAC, a non-profit service organization, sponsors more than 100 championships in 37 men's and women's sports and assigns more than 4,400 officials in 12 sports.  The ECAC also administers eight affiliate sports organizations and six playing leagues, and through the public relations arm of the conference, more than 2,500 student-athletes in 23 sports are recognized annually.  Finally, the ECAC serves as the primary conference for select members in the sports of men's and women's ice hockey and men's lacrosse.

About Eident Sports Marketing
Eident Sports is a full-service event management and sports marketing company based in Providence, Rhode Island.  Eident has several properties in the region, ranging from turn-key sporting events to sponsorship sales alliances with key partners. For more information on Eident's events and offerings, please visit www.eidentsports.com