May 6, 2009

ECAC Names Northwest Designs as Official Event Merchandiser

CAPE COD, Mass. - Commissioner of the Eastern College Athletic Conference (ECAC®) Rudy Keeling announced today that the conference has reached a two-year partnership agreement with Northwest Designs to become the Official Event Merchandiser for ECAC events and championships.

Northwest Designs will also provide and manage an online merchandise store offering different varieties of ECAC championship gear.

"This is an exciting opportunity for the ECAC as the online store will enhance our brand and will provide another service for student-athletes and everyone associated with our member schools," said Keeling. "This is the start of a potential long-standing relationship because they share our values of providing quality services to our membership."

"We are excited to move forward on enhancing the shopping experience for all student athletes and their families at ECAC Championship events throughout the country," said Matt Pruett, Senior Sales Executive at Northwest Designs.

The ECAC Corporate Partner Program is dedicated to developing relationships with commercial entities that are committed to the mission of the ECAC, support the ideals of intercollegiate athletics, value the pursuit of excellence on and off the field of play, and serve the needs of the membership. The Corporate Partner Program offers a wide range of marketing opportunities, including, but not limited to, championship naming rights, entitlement rights to student-athlete recognition programs, and official supplier designations.

About Northwest Designs®
Northwest Designs has been providing imprinted sportswear on-site at events and activities nationwide since 1983. They are currently contracted with more than 1,000 organizations, which include many of the top sanctioning bodies in the United States. They provide services for respective local, regional, national and world championships. Through
on-site sales with customized made to order products and a soon to be delivered web store, Northwest Designs looks to make the process of buying quality commemorative items for all ECAC championship events the highest priority.

About the ECAC®
The ECAC is the nation's largest athletic and the only multi-divisional conference with 319 Divisions I, II, and III colleges and universities from Maine to North Carolina and westerly to Illinois. Established in 1938, the ECAC, a non-profit service organization, sponsors more than 100 championships in 37 men's and women's sports, assigns more than 4,400 officials in 12 sports, administers nine affiliate sports organizations and six playing leagues and recognizes more than 2,500 student-athletes in 23 sports through the public relations arm of the conference. The ECAC serves as the primary conference for select members in the sports of men's and women's ice hockey, and men's lacrosse.